We carry the torch for the Inbound Marketing movement and a pitchfork for traditional advertising.
Inbound marketing is the process of acquiring customers through content channels like e-books, whitepapers, blogs, social, email, and SEO, but done in a way that pulls them in because they actually benefit from what you have to say. Inbound marketing includes a solid strategy that identifies buyer personas to better understand and optimize the customer journey.
We encourage clients to use their indoor marketing voice. Instead of shouting at customers from across the playground. So take 'er down a few notches and have a civilized, intelligent, interesting, and/or engaging conversation. Aside from a select few, humans are smart and we like to communicate with living, breathing, independent thinkers who don't want to be marketed too.
Be different. Please. Entertainment can educate, laughter enables learning, and bravery to stand out makes brands less boring.
You can call us crazy...but you certainly won't be the first.
Check out our e-book about content marketing
It's a quick start guide to understanding content marketing and how to establish a content practice that will pay off big time.
If you don't like content marketing the cats are super cute. If you don't like the cute cats, then we question everything about you.
Through the power of inbound marketing, we bring brands to life, life to brands, and sometimes brands back to life (we charge extra for resurrection due to extensive waivers and legalese).
Total BS Media is full of Brit and Sarah. While equally impressive elements on their own, when combined they form a highly volatile creative compound that spontaneously combusts, leaving a trail of idea production in their client's wake.
Total BS Media is an inbound marketing agency, based in beautiful Bozeman, Montana.
We stress strategy first, which means understanding the relationship between buyer personas and business goals like revenue, conversion, and lead generation. After the strategy, comes the content. Our content marketing capabilities include copywriting, design, and video production, and we like to use them all to tell your story. Finally, we help publish your content. Channels include your website (should be your content mothership), social media, and earned media. Earned media comes from targeted public relations. Our in-house team goes after meaningful press with a calculated and current public relations methodology. We focus on earned media through creative campaigns, relationship building, and a large existing network.
We are a HubSpot Certified Partner Agency. Our team is creative, strategic, thoughtful, and excited to look at each business that comes to us with a new filter and a unique point of view. One-size-fits-all works for snuggies, not sustainable client growth.
Humans are at the core of our strategy, content, and creativity. We work to entertain, solve problems, engage, and inspire real emotions that drive action.
We appreciate kick ass content that provides value and entertainment, versus a barrage of pop-ups and cold calls. This movement—a movement that we are proud to be a part of—is called inbound marketing.
Clearly we also excel at using marketing buzzwords that make us sound super smart. Oh, and we're real good with execution too. Whether you are in Bozeman or beyond, we are just a call away.
We need to understand what makes you tick. We like to research our clients extensively. Don’t be surprised if we know all about your vacation in Maui before you meet us. That sunburn looked painful.
Our first meeting includes a lot of questions. Because we don’t believe in a one-size-fits-all approach to marketing, we dig in to understand your deepest and darkest strategy, content, marketing, and public relations desires. From there, we give you a project plan with timelines, deliverables, and pricing.
Our method isn’t the rule, it’s the exception. We push limits. We challenge thinking. Comfortable isn’t where we like to operate. Comfortable is what tells you to pick vanilla when all you want is a blue raspberry stain on your tongue. Don’t get comfortable. Step out on the ledge with a blue tongue.
Simply say "kitten" three times fast and I will buy you a kitten. You can then use that little fluff monster to generate new customers. It seems to work for everyone else.
Kidding, but that doesn’t sound like actionable feedback, mister. What can I learn from this situation that will help me avoid it in the future? See, no punch; just continuous improvement.