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10 Inbound Marketing Myths

This post explores and attempts to debunk some of the most common misconceptions people have about inbound marketing. After reviewing some basic inbound marketing facts in section one, we’ll explore inbound myths as they pertain to the four different stages (or actions) of the inbound methodology: Attract, Convert, Close, & Delight.

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Topics: content marketing strategy, Inbound, Incoming, content

Brit Booth
Posted by Brit Booth
Mar 2017

Content is the New SEO

 

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Topics: marketing, buyer personas, content marketing strategy, Inbound, seo, Interwebs

Sarah Hunter
Posted by Sarah Hunter
Feb 2017

A New Age of Public Relations

INTRODUCTION:

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Topics: Insider, Inbound, content, seo, PR

Brit Booth
Posted by Brit Booth
Feb 2017

Total BS media 2016 top 10

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Topics: Marketing Rambles, Insanity, Inbound

Sarah Hunter
Posted by Sarah Hunter
Feb 2017

Content Arrival - A Synopsis

Content Arrival is a mind-bending marketing film that communicates the complexities of marketing and buyer behavior on many levels. It’s about content languages and the delicate relationship between user experience and SEO. It’s about marketers breaking down the old PPC and CPC barriers and immersing themselves in a new content first culture to understand an alien race—an enhanced, highly-intellectual customer—who uses technology and a supremely honed bullshit meter to make decisions. This alien-like buyer persona shape shifts from researcher into buyer at a press of a button. They can communicate needs and wants with a highly animated set of hieroglyphics called emojis and communication patterns can come in as little as 140 characters.

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Topics: Insider, content marketing strategy, Inbound, content

Brit Booth
Posted by Brit Booth
Feb 2017

6 Surefire Tips To Successful Video Marketing

Everyone knows by now that content marketing is video. The words are essentially interchangeable at this point. But not everyone knows how to create video content successfully. That’s why we’ve got some tips below to help you create successful video content projects.

 

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Topics: writing, Insanity, Inbound, Incoming, content

Posted by Special Guest Anthony Easton
Dec 2016

How To Increase Awareness And Generate Leads With Local SEO

Your business has powerful partners that are working hard to help you increase brand awareness and generate new leads. Are you taking advantage of Google, Yahoo and Bing’s new focus on Bozeman SEO? For marketers and businesses in Bozeman and Montana, these principals will help you dial in your local strategy and then you can start moving outward in geographically. For this post, we will use Bozeman as our local example. Swap in your favorite or local city as you wish. 

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Topics: marketing, writing, Inbound, Incoming, Interwebs

Brit Booth
Posted by Brit Booth
Nov 2016

Comprehensive History of Marketing in Bozeman Infographic

A companion infographic for those of you who like pictures instead of words. We highly recommend both. 

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Topics: writing, copywriting, Inbound, content

Posted by Special Guest Anthony Easton
Nov 2016

A Three-Part Comprehensive History of Marketing in Bozeman.

INTRODUCTION: The history of marketing communications in Bozeman is as long as it is rich. What many Bozemanites might not know is that Bozeman was and continues to be the original hub of marketing worldwide. From its early days with marketing godfather Hvaler S. Thundergarden to its phoenix-like rebirth after the global marketing dark age, Bozeman has always been a pioneer in the marketing world.

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Topics: writing, copywriting, Inbound, content

Posted by Special Guest Anthony Easton
Nov 2016

Monitoring

Ok. You are doing all the right stuff for public relations. You are putting out a consistent brand message on social media, getting your business involved in your community, you are using HARO like a pro and engaging with the right parts of the media.

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Topics: Marketing Rambles, marketing, content marketing strategy, writing, Free Marketing Tools, content, Interwebs, PR, public relations

Posted by Jessica Minalga
Oct 2016