Hubspot is our inbound marketing Yoda. So needless to say, the force is with us. How will you use the force?

As a Hubspot partner, we gobble up everything that they put out. To save you some time (so you can do some blogging of your own) I will give you the down and dirty of their latest ebook, 17 SEO Myths You Should Leave Behind in 2016. 

In a nutshell, it’s 50+ pages so take our TL; DR; RG (too long, don’t read, but really good) advice and LTBSMDIFU (let Total BS Media do it for you). 

1. Google Will Find You. No Need to Introduce Yourself

The Google will find you whether or not you submit your site to be crawled. What does crawling mean? It is the term used to describe how Google’s software programs, called spiders, “crawl” the web and create an index of what is out there. So, when you type “content marketing Bozeman” in the search bar, it’s crawling their index to pull up the most relevant search results for the user. 

2. More is Better: A Link Love Affair

Link building is not what it used to be, which is a good thing. Today a legit link building strategy focuses on quality, not quantity. Link building should still be part of your SEO strategy, but every link should be relevant and provide value to the user on both ends. 

3. Secure It

“SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser remain private.” What is SSL? (n.d). Retrieved from http://info.ssl.com/article.aspx?id=10241

Google announced in 2014 that it would start to use https as a ranking signal in its algorithms. This doesn’t call for worldwide spread web panic, but starting to move towards a secure site is in you and your users’ best interest.

4. SEO is all About the Ranking

While there is a strong correlation between where you are in the SERPs (search engine results pages), and click through rates, ranking is still not the pièce de résistance. The relevance and experience that you provide for the user are what determines if you have a successful, holistic experience on your site. Ideally, users will stay for a while, browsing multiple pages, and taking action that can be considered a conversion. Conversion could mean they purchased something, downloaded something, or just subscribed to your blog or email list. Strategic SEO in combination with a great customer experience is the one-two punch needed to increase your ranking. 

5. That is so “Meta.”

Meta descriptions are snippets of HTML that explain the contents of your web pages in clear and concise language. Your web pages elevator pitch if you will. Google announced back in ’09 that Meta descriptions do not affect ranking, but we all know that they affect click through rates. Having a very clear, conversion oriented Meta description allows the user to get a little preview of what they might see on your site. 

6 & 7 Keywords are Key

It is not so much about exact match these days, and more about context and relevance surrounding your keywords. Remember that humans are going to be using your content and they will get the final say. Make sure content is optimized for a great human experience first and Google will happily follow.

Ok, that concludes the first half of our TL; DR summary of Hubspot’s 17 SEO Myths You Should Leave Behind in 2016. That wasn’t too painful, and now you are a lot smarter, and your SEO and customer experience are hopefully a little more tightened up as well. Click to edit your new post...