There’s a Content Style for Everyone!


Tailor your content for the 3 basic learning types

There are three defined learning types:




There are three defined learning types:

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Visual – let me see it

Auditory – let me hear it

Kinesthetic – let me touch it

Good content should teach the reader something. By aligning your content to these three basic learning types, you can dramatically increase retention and engagement. Here are some tips on how to produce content for each learning type, which will make your customers understand you better and love you more. 

Visual Learners

Visual learners need to see it to believe it. This learning style is the most common, so buckle up its time to make visually appealing contentTo help them grasp concepts, these learners can often be found drawing pictures or diagrams on their notes.

How To Do It

Consider breaking up all those rows of search engine optimized, thoughtful, expertly articulated text with something that catches the eye. You’ve worked hard to generate good content for your reader — now, let’s help them understand it. A personal favorite type of visual content at Total BS Media is the ever-popular meme. They’re hilarious if done right. Pick a recognizable image that will resonate with your audience, throw some bold text over it, and start sharing! Try using this meme tool to make your own, http://memeful.com/generator.



Another great option for visual learners is an infographic. An infographic delivers digestible, yet informative content in a visually charged graphic. A good infographic has four crucial components:

  1. The Data
  2. The Design
  3. The Story
  4. The Shareablility

There are great tools out there for creating infographics; not everyone is a designer. Overcome information overload, think visual! And while you’re at it, try this cool tool: https://magic.piktochart.com/.

Auditory Learners

This type of learner retains information best when, you guessed it; they hear it. Reimagine the delivery of your content with sound to help auditory learners get your drift.



How To Do It

Simple, give them something to listen to. Try what is arguably one of the most underutilized types of content, a podcast. Hopefully, your content is so interesting and engaging that listeners aren’t doing anything but reading it, but unfortunately it’s not likely. People are busy, give them something to listen to that will grab their attention and solve their pain points, even if they are multi-tasking. This is an easy to use tool for creating a podcast that will help to command your reader’s attention: http://podcastgen.sourceforge.net/.

Kinesthetic Learners

These types of learners benefit most when they can interact with your content. They retain information best when they can be involved in some way other than just reading. They prefer content that is targeted and succinct and they prefer to touch, hold or click while reading.



How To Do It

Try something non-traditional. You most likely won’t see these types of learners reading a 3000-word exposé on, well anything. However, you will often see these folks on social media. By making your content easy for people to share you will increase the likelihood of kinesthetic learners engaging with your content and retaining your message. By creating content with a call to action you direct the reader to engage in some way. Try using embedded tweets in your content like this example:

Create embedded tweet- Are readers engaging with your #contentmarketing? Check out our new blog on content marketing for all learning styles! #meme, #infographics, #podcasts

Don’t get discouraged. Not every piece of content you produce needs to be targeted to each learning style. Instead, repurpose the same content in multiple forms to foster better understanding. The bottom line is that content marketing doesn’t mean writing a blog with walls of text, it means producing engaging content in multiple forms that is valuable to your target market because it is solving their problems.