EPIC ON PAGE SEO: DO THESE THINGS

How to Turn Your Key Web Pages into SEO Ninja Cats That Work for You

If you want your website to make a bang in the marketplace you’ve got to do more than just “get it out there.” You’ve got to infuse the “DNA” of each page with great SEO (Search Engine Optimization) so your content can be found, be relevant to your potential clients, and get them to that next step of reaching out to you (or buying from you straightaway). Put simply; every web page is an SEO Ninja Cat waiting to pounce into the marketplace to help you build your business. If you set each webpage up for success, they will together become an army of relentless furry felines marketing your brand forward into the sunset of success.

So What’s On-Page SEO?

Building epic on-page SEO can take a little work but will become second nature after a few times of running through it. It’s good to note, however, that on-page SEO is a bit different from off-page SEO. “On-page SEO is what a site ‘says to a search engine,” writes Lindsay Kolowich from Hubspot.

“Off-Page SEO is what ‘other sites say’ about a site.” What that means is, on-page SEO is optimizing the content itself and the HTML source code to be friendly for search engines. Off-page SEO is the quality external links to other sites that can bring new customers your way— external ranking signals. The better you optimize your on-page SEO and help people (and search engines) know who you are and what you’re about, the better your website SEO will be. To build great off-page SEO, check out this article.

First, Do Some Keyword Research

Before we jump paws first into this SEO adventure, it’s important to note the significance of keyword research. Not knowing the right keywords to optimize your site is like trying to herd cats with a llama. You’re going to put in a lot of work for not much reward. So put down that book on “How to Train Cats with Llamas” and head straight over to this tutorial: https://blog.hubspot.com/marketing/how-to-do-keyword-research-ht#sm.00002rl7rj6o8e37pe02fs8edc1zz

The SEO Ninja Cat Says
Now we’re poised and ready to pounce into on-page SEO. The SEO Ninja Cat says “Start with these 5 things then have some catnip”:
1. Get your paws dirty with an SEO audit of your current website
2. Place (natural) keywords into the top 5 critical places on your website
3. Learn to dodge and duck the sword of “Search Penalties”
4. Create a cat-tastic user experience
5. Never stop creating more SEO Ninja Cats

1. Get your paws dirty with an SEO audit of your current website

If you already have content on your website, you’ll want to go there first and make sure every page is optimized. (If you use Wordpress for your website/blog, a must-have free tool for on-page SEO is Yoast (https://yoast.com/). The crucial point here is that all old and new content needs to be keyword optimized for the content you want to promote and represent. When a person searches for “SEO Ninja Cats” and that’s what you sell, you want to be sure your blog about SEO Ninja Cats has those keywords (1-2 times per webpage).

For some great additional SEO resources, check these out: 
• How To Do Your Own 5-Minute SEO Audit
• How to Perform Your First SEO Audit
• How to Perform the World's Greatest SEO Audit

2. Place (natural) keywords into the top 5 critical places on your website

Not all web pages are created equal. Like the 80/20 rule, you want to focus on optimizing the pages and places that will make the most impact. Those places are: 
1. Titles
2. Descriptions
3. Headings & Content
4. Images Titles & Alt Text
5. URLs

The above 5 things are what search engines look for with the keenest of eyes. They are the yummy mice that the “cat search engine” is looking for. If your site doesn’t have these set up right, the search engine will have a harder (or impossible) time putting you on first-page search results—and thus your potential clients will never find you. (As mentioned above, be sure to check out Yoast for your Wordpress site as it will be an awesome tool in this process).

Titles: Make these approximately 65 characters in length and include one of your target keywords or phrases. Titles are the first things users will see in search results so be sure they are catchy and relevant.

Descriptions: Also known as meta descriptions, these help people see if your content is relevant to them beyond just the title. Be sure to include here the keywords and phrases as well. The key is to empower the people and search engines to know what you’re about in the easiest and most efficient way possible. Cool Tool: Check out this killer web app from Dejan Marketing (https://dejanseo.com.au/serp-preview-tool/) that helps you see what your search result will look like as you put all these SEO things together!

Headings & Content: You want your content to have keywords and content in them so search engines can find them. But more important than anything is your audience and what they need and want. In writing your content (whether it's blogging, white papers, infographics, etc.) be sure always to write with your audience in mind first and keywords second. Quality content will always win over bad content dripping with “key words and phrases.” You want your brand to be strong, trustworthy, and helpful. Quality content will help you build just that.

Images Titles & Alt Text: Optimizing image titles and alt text is not going to be the biggest thing to help with your on-page SEO, but it will help. If a customer is searching for an image with the main words that may be connected to your blog/brand, it’s always good for your logo and/or blog post pictures to show up in their search. Being easily found everywhere your customers may be looking is the goal.

3. Learn to dodge and duck the sword of “Search Penalties”

Search engines today (especially Google) have become increasing more intelligent with spotting wily and deceptive SEO practices. If you try to trick Google into thinking you’re something you’re not, there’s a very good chance they will catch you and toss you from front page rankings or even worse ban your site. Google’s SEO sword is swift and sure. To that end, stick to this blog’s advice and follow these two “Don’ts”: 
• Don’t Hide Keywords: That means no hiding words in the CSS, behind pictures, or in backgrounds that are the same color as the text. Stick to your keywords appearing naturally in your content. Be honest and the Google gods will be kind to you. 
• Don’t Keyword Stuff or Force: that means don’t stuff your content so full of keywords that it looks or feels like word vomit more than a quality content meal. Search engines spot keyword stuffing a mile away and almost always penalize sites for it. Also, don’t force keywords into your content. If they aren’t truly relevant to the context of the content, don’t force them into it. Stick to natural and relevant keywords throughout your content and you’ll be golden. 

4. Create a cat-tastic user experience

Through excellent on-page SEO, you can become best friends with search engines and easily found by people. If your website is not easy to use, however, it will be all for naught. It’s like making a catnip-fish casserole for your cat and then asking it to eat it in a bathtub full of water. You’re going to have a bad time. Always design for user experience first and search engines second. A cat-tastic experience means things like a fast website that’s easy to navigate and optimized for mobile and PC. In today’s fast world users have little tolerance for poor design. You can have the best content but if your website makes it hard for your users to access that content they will toss you out with the bathwater straightaway.

5. Never stop creating more SEO Ninja Cats

When it comes to online marketing today, content is king. Optimizing your website’s on-page SEO is fundamental to making your content marketing efforts go the distance. But remember that a half-dozen pages of content does not a marketing strategy make. Seek to become the go-to authority for your brand’s niche by producing a steady stream of great content---content that will give continuous cutting edge information (and even entertainment) to your audience. Keep helping and empowering your audience and your company will be rewarded. Start one blog at a time and you’ll have an epic legion of SEO Ninja Cats working for you in no time.

So after all this work don’t forget to treat yourself to some catnip (or chocolate)! Keeping up on good SEO practices can be a lot of work but worth it in the end. Remember, what you’re building matters; when you set yourself up for success, everything becomes a whole lot more fun.