PUPPETS ARE FUN

Last Wednesday at 1 Million Cups Bozeman, two puppets enlightened the entrepreneurial crowd with powerful messages about content, collaboration, and crap.

Normally when Total BS Media is asked to present or talk about Total BS, we immediately shy away from self-promotion. This event was different, as many of our clients have presented and its supported by The Blackstone Launchpad at Montana State Univerisity, who we work with on a regular basis.

Typical presentations are from product based companies, so hosting a Bozeman marketing agency was a little different. We decided to play off that differentiator and as they say, "go big or go home." 

Brit and Sarah took the first 10 minutes off and let Barb and Sheila take center stage. The two proxies walked the audience through BS capabilities and explained the meaning of Inbound Marketing. For those of you who were not able to attend this magical morning, Inbound Marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects' attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content. After discussing the meaning of content marketing, they launched into Total BS Media's philosophy for creating content, and the three step process that every client is privy to.

Strategy, Content, and Execution.

Then, Barb and Sheila quickly touched on some past clients that were a joy to work with and gave shout outs to those in attendance. Coldsmoke, Precision Energy Control, Cleanis, and Damsel Fly Fishing. They also talked about one of the BS favorites, the C.R.A.P. campaign for the Four Corners Water and Sewer District. 

After Barb and Sheila completed their portion of the presentation, owners of Total BS, Brit and Sarah took the stage to follow up and field questions regarding their Bozeman, Montana based marketing agency.
Questions went like this:

1. The first was more of a comment that a question. John Walsh, the owner of Precision Energy Control, broke the silence and spoke up as one of the brave survivors who have worked with Total BS and lived to tell about it. In fact, he liked it, and his business has benefited, and he highly recommended us.

2. What is your process?

3. Tell us more about the C.R.A.P. campaign

4. Who are some of your other clients?

5. What are your biggest challenges of being entrepreneurs?

6. What can this community do to support you?

In case you missed it, here's the transcription from the slides. Barb and Sheila send their love.

Puppets are fun, as long as you are in control.

Once upon a time in a far-off land... (Livingston)

After years of being puppets in other companies, we broke free to unleash a new breed of marketing strategy, creativity, and collaboration.

[Insert Total BS Media Logo]

WE PUSH BRANDS
OUT OF THEIR
COMFORT ZONE.

TO CREATE CONTENT
THAT IS WORTH CONSUMING.

WE ARE AN
INBOUND MARKETING
AND PR AGENCY IN BOZEMAN MONTANA

MARKETING IS OUTDATED
WE AIM TO CHANGE THAT

BS BY THE #’S

2 Chicks (the B & the S)

21 Months Strong

30 Years Combined Experience (being someone else’s puppet)

35 Clients & Counting

1M + Hours of Laughter

WHAT IS INBOUND?

A strategy that delivers relevant, entertaining, and helpful content to your buyer persona.

Would you jump off a cliff, if Facebook told you too?

“I was told I should [insert marketing channel] but why isn’t it working?” 
-Almost Every Client

And that has resulted in:

Getting kicked off Google (yes that’s a thing)

Buying media with no tracking in place

Spending endless hours on social media

Thinking a press release is a magic bullet

Publishing inconsistent content

CONTENT IS ALL THAT MATTERS

BUT YOU HAVE TO BE BOLD

Strategy +
Content +
Execution +
_________________________
MODERN MARKETING

We push clients to step back & understand the power of creating something of value and executing in a way that is measurable.

Strategy
Understand
Buyer Personas
Competitor Analysis
Brand Position
Channels
Metrics-KPIs
SEO
Marketing Automation

Content
Create
Copywriting
Video
Design
Web
Print
Podcasts
Public Relations
Social Media

Execution
Measure
Work the strategy
Track the strategy
Adapt & Modify

If you don’t invest in a consistent practice of creating exceptional content, you are wasting time and money.


THE STRUGGLE IS REAL

Finding clients who:

Are willing to try something new. 

Are not tempted by instant gratification.

“Oh, you’re going to meet with Total BS. Buckle Up!”
Pete Koson, CFO/Badass