SEO

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8 pronged approach

Want to be found on the interwebs? Then hop on the Inbound Marketing bus or get left in the dust. Seriously, you will eat dirt if you aren't aware of current best practices that help drive search. The best approach to SEO is with a focus on high-quality content that is aligned to specific buyer personas. Simply put, if you know what your customer's needs are, you can answer them through the content you create. This content-focused practice creates a worthwhile, helpful, and hopefully entertaining experience for the end user. Google gods then shine down on your favor.

On the flip side of that equation, Google can hit the big red delete button on a site if that site isn't complying with Google rules. We've seen it happen to both large and small companies—we refer to this as Googlegeddon—so we take a very customized and strategic approach to SEO to avoid dark times. And, it's all centered around content marketing. We work with everyone from local Bozeman companies to national organizations, and it's always the same. Content, content and more content. Plus some technical babble, but we'll handle that.

  • Buyer persona development
  • Keyword research
  • Content strategy
  • On-page SEO
  • Off-page SEO
  • Content optimizatio
  • Analytics
  • Continuous improvement